How Legendary Yorkshire-man Became Mayor Of Folsom Street

Alan Selby (1928-2004) was a San Francisco-based leather community pioneer, fundraiser and was the founder of Mr. S Leather. He was the “S” in Mr. S and was known as the “Mayor of Folsom Street”.


Born in Yorkshire, England in 1928, Alan Selby was a graduate of the British public school system which has long provided a backdrop for S/M fantasies and scenarios. His older brother organised “playful” assaults in which he and his friends would pin Alan to the ground in the “common room” and force-feed him cigar smoke. Selby swore to himself that he himself would never be a victim again.

Journey into Leather

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The Mayor of Folsom Street

After serving as a medic during WW2 Selby became a Gentlemen’s Clothier. During London’s “swinging” sixties he worked as a representative for a textile firm, and dreamed of starting his own business. During the 1960s he also became familiar with the homosexual fetish underground. Many of those men wore breeches, and he was in the business. He recalls:

“I remember a time before the Leather Image had truly emerged in London, when Men who were interested in meeting partners who were into S/M used to wear Knee Length Boots, and Riding Britches, and would meet at Speakers’ Corner in Hyde Park. It was quite a gathering of the clan, and many friendships were developed! There were groups standing ostensibly listening to speakers talking on various subjects, but the men in the crowd were also cruising, and would seek out others in the crowd, who they were attracted to, and after contact would wander off together, and play in the privacy of their homes.”

A life in motion: the many passions of Oliver Sacks
Oliver Sacks, New York, 1961

Although he knew many of the men in London’s Hyde Park scene through outfitting them, he had never had an actual S/M experience himself until, in 1969, he visited San Francisco. He recounts: “when I visited San Francisco, that changed dramatically.” He was picked up and schooled by “a very pushy bottom” a boy in a tight leather jacket and tight jeans: a very American boy. The men of Hyde Park looked like Masters of the hunt; this boy typified a different look, one drawn from post-WWII American motorcycle culture and popularised by Hollywood via Brando and his gang.

The boy took him on a tour of San Francisco Leather shops. He was not impressed by the quality of workmanship or the prices.“After returning to London, I started working on a range of leather clothing and accessories that I thought would interest Americans. I produced my very first catalogue, and came up with the name “Mr. S.” which captured many people’s imagination, and soon catalogue requests started coming in, followed by orders. I was very pleased indeed.”

The Leather Community

In 1969, Selby joined his first Leather club, The Sixty-Nine Club of the United Kingdom. “The Club had a constitution that there could never be more than 68 Members, so that there could never be a Member # 69. In the Sixty-Nine, he made the acquaintance of fellow associate Touko Laaksonen, better known as Tom of Finland, and they remained friends until Tom’s passing. “I learned a lot very quickly from my fellow Club Members, and this helped me in later years to pass on advice to novices who often came to me with questions”

Selby was introduced to the rubber scene during a business trip to New York City. Back across the pond, he placed a small ad in the Gay News, and soon the group that would become the Rubber Man’s Club was meeting. Nearly four decades later, they are still active.

Back in London, Selby met a Mr. Shanks and his friend Mr. Murphy, they pooled resources, shared designs, and together opened a small factory in London. He also met his lover Peter Jacklin, to mark the occasion, Jacklin made a collar, which he subsequently wore. It was Jacklin who designed many of the harnesses, studded belts and toys that have since become classics.

Selby was a skilled networker. Whether it was business, his social life or activism, Selby mixed. In 1972, he was working with the owners of “Leather-n-Things” in San Francisco’s Castro District. They stocked Mr. S. products, and a friendship had developed between the men. Sometimes they brainstormed next season’s products. He remembers:

“It was with them that the first Hanky Code was devised and printed in “The Bay Area Reporter” in 1972. This idea took off like a whirlwind, and spread internationally. It was a great way of starting communication. People would wear their bandannas in the back pocket of their jeans, sometimes on their biceps, or even on their ankles, depending on what they were wearing. Despite arguments to the contrary when worn left side you were recognized as a Top, and right side, as a bottom, this was a universal recognition signal. The only problem was in a dark Bar it was often difficult to differentiate between the different colors, like Navy Blue, and Black, Yellow and Orange etc.”

Move to USA

In 1979, Selby and Jacklin moved to San Francisco. Harvey Milk had been known as “The Mayor of Castro Street.” Selby was to become known as “The Mayor of Folsom Street.” Mr. S. Leather opened shop on 7th Street in San Francisco on June 17, 1979. He made contacts, friends and colleagues in the fashion and performing worlds, and he and Jacklin did custom work to specifications, providing leather bustiers for Vivienne Westwood, and stage outfits for Judas Priest.

In 1980, the release of the movie Cruising brought the underground world of leathersex to the attention of a mass audience. Masculine images were already in vogue in gay mens’ circles, and the new popularity of the leather “look” confused a lot of players. Until that time, those styles had been associated with alternative sexualities. In San Francisco, that moment of uncertainty produced a club that is still in existence 33 years later. Selby was at the first meeting of The 15 Association, and although never particularly active, was eventually made a lifetime honorary member.

AIDS Crisis

When the AIDS crisis hit San Francisco in the 1980s, Peter Jacklin became sick.

The Mayor of Folsom Street: The Life and Legacy of Alan Selby — GLBT  Historical Society

After he died, his Mr-S business to community member Richard Hunter. Selby threw himself headlong into fighting the plague and supporting its victims. He buried three special boys: After Peter came Bill Gray and then, in 1992, Johnnie Garcia.

Through his work with the AIDS Emergency Fund, Selby raised over a million dollars for PWAs. This was direct assistance: electricity bills were paid, the gas stayed on and food came. For over twenty years, he volunteered at San Francisco General Hospital’s infamous ward 5B: holding the hands and massaging the pain-wracked bodies of the mostly young and often abandoned men who filled those beds. He served on the Godfather Fund, and devoted countless hours to more organisations and individuals than can be listed here. He was proud to have been of service to leatherwomen as well as men and was later named an Honorary Dyke by the San Francisco Womens’ Motorcycle Contingent, better known as “Dykes on Bikes.” He was a regular guest speaker in Human Sexuality at San Francisco State University. He would take his toy bag, enlist a graduate student to carry it across campus, and give very popular “show-n-tell” talks in the Psychology department. In 1999, he was invited to be on the steering committee for the newly-formed Leathermens’ Discussion Group. In 2000, the Selby Fund at the Chicago-based Leather Archives and Museum was named in his honor. In 2002, he was named “Leather Marshall” for SF Pride.

Later Life

By 2003 Selby was ill with COPD, though not many people knew. He explained that he planned to live life fully until close to the end and that when he went it would be fast. He said “I think I will go the Sunday after the AEF Gala. I do want to go to my last Gala.” And he did.

Selby died quietly at home surrounded by loved ones in May, 2004, and was memorialised two weeks later in a packed celebration of life at the San Francisco Eagle.

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